Learn the relationship among advertisers, the news media and the public to understand the rise of branded content and debate the ethical implications of new forms of marketing.
News literacy topics
Advertisements; Primary purpose; Social media
“In this lesson, we’re going to explore some recent trends in advertising. Here’s a quick warmup for you: click through the next few screens of this lesson and see if you can figure out which examples are advertisements. Then I’ll come back and we’ll jump into the details.”