Branded Content

Average Duration

60+ Minutes

Difficulty Level

4.5

Lesson Host

Emily Withrow

, director of the Quartz Bot Studio and assistant professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications

About this lesson

Students learn the relationship among advertisers, the news media and the public to understand the rise of branded content and debate the ethical implications of new forms of marketing.

NLP thanks the funders whose support has made Checkology possible:

The News Literacy Project is a 501(c)(3) educational organization. We are independent and nonpartisan; the support we receive from donors and foundations does not determine or influence any content we develop and provide in our Checkology virtual classroom materials or other resources.